The Cognitive Approach - One Minute Psychology
The cognitive approach is in total contrast to the behaviourist (learning) approach as it looks at internal mental processes rather than behavioural outcomes.
It makes inferences (conclusions based on study and reasoning) about mental processes and likes to compare these processes to the inner workings computers - computer models.
Schema
The role of schemas are important for cognitive psychologists.
Schemas are a mental framework of beliefs and expectations of how to act and behave in situations. These schemas are built up over time through experience, e.g. babies are born with simple schema with behaviours like sucking or grasping, but as we grow older our schema becomes much more detailed. As adults we have schema (mental representations and expectations) for everything such as what happens at school, what happens at a restaurant or in a shop or airport, or what Christmas decorations look like.
For example, when we see a chair we sit on it because we use our schema to guide our behaviour and expectations. We know from previous experience what a chair is and how it works.
Schema allow us to process a lot of information quickly and prevent us from becoming overwhelmed by environmental stimuli in the way another animal could be overwhelmed.
Theoretical and Computer Models
Cognitive psychologists see humans as information processors. They use theoretical and computer models to help understand these internal mental processes that take place in the brain.
These models are helpful because they help us understand internal mental processes that cannot be observed.
They also allow psychologists to set up experiments to test the features of the model. Models like computer models are often incomplete and constantly being refined.
Cognitive psychologists believe that the human mind processes information in a similar way to a computer. Both humans and computers have inputs, coding, processes, storage and outputs. This is seen below in the multi-store model of memory.
The emergence of cognitive neuroscience
Cognitive neuroscience is the scientific study of brain structures on mental processes.
With recent advances in technology and brain scanning/imaging equipment it is now possible to observe and describe neurological basis of mental processes.
For example we can now see what parts of the brain become activated when carrying out specific tasks like remembering numbers or completing simple tasks.
Evaluation
- A strength of the cognitive approach is that it uses objective, scientific methods. Studies are performed in highly controlled lab studies to make inferences and produce reliable data.
- One limitation is machine reductionism, meaning that it assumes that humans are like simple computers and this doesn't take into account human emotions
- Another strength is that it has many applications to real life, mainly in cognitive therapy that is used to treat patients with a range of psychological disorders such as OCD.
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