Modernity and Post-Modernity (in relation to Sociological Theory)

 What is modernity and modernism?

'Modernity' is a period in history that began around the 1700's and lasted until the 1980's when post-modernity emerged.






In sociology the term modernity is associated with industrialisation of society that came about during the industrial revolution when society moved from being a rural/agricultural existence to people moving to towns and cities to work in factories and industrial workplaces. 



It was around this time that Sociology was born as it was during this period that Marx, Durkheim and Weber were writing their works in an effort to understand society as it was changing rapidly. 








Postmodernity

Industrial society continued up to the 1980's and we still live in an industrial world but the Postmodern thinkers believe that the theories proposed by modernist era sociologists no longer can explain today's world. Postmodernists like Lyotard reject metanarratives (grand theories) like Marxism and Functionalism. arguing that society has now become too fragmented to neatly fit into such metanarratives.



Postmodern society is now made new social factors like globalisation, choice, differing identities, consumer culture and service industries. Postmodern society no longer see's workers in manual factory jobs but in service jobs like customer service, barista, information technology and telecommunications.

Globalisation has meant that cultures has become more diverse and fragmented with multiple cultural influences affecting identity, clothing, music, language, etc. 





Media images, content consumption and social media affect people's identity and consumption choices. Baudrillard talked about the hyper-reality of a media saturated world where people struggled to tell the difference between the real and hyper real.



Main features of postmodernism include

- Globalisation

- Choice, identity, consumption - people are now freer than ever to be what they want to be

- Media saturation and hyper-reality (Baudrillard)

- Pick n Mix identities based on whatever identity you may wish. Globalisation has brought so much variety to what one once a simple existence that people can now draw from many global influences in music, fashion, sexuality to identify in many different ways. The old way of only identifying via class, ethnicity or gender are no longer relevant


Strengths of Postmodernism

- it has highlighted the impact of globalisation on identity and lifestyles in the present world

- it highlights the recent cultural changes in society in relation to media influence on identities, culture, and pick n mix choice of today's world


Criticisms

- is postmodernism itself a meta narrative?

- it over-emphasises the influence of the media and suggests that people are passive and easily duped by media content

- it exaggerates the impact of social changes and fails to recognise that many of the old structures are still in tact and cultures/society are still influenced by factors such as class, age, ethnicity and gender.


Important note - it is important to remember that when describing modernity to mention sociological theories that were prevalent and deemed relevant at the time - Functionalism, Marxism - and that Postmodernism now rejects these theories as outdated and no longer relevant or able to explain the world today in its chaotic, fragmented form.

 

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