Sampling methods and Surveys - Topic 5 (part 1) - Theory and Methods
Surveys and Sampling Methods Surveys are used to collect primary data from large numbers of people, usually via questionnaires or structured interviews. Positivists prefer the survey method because it produces quantitative data in statistical form. The government often carry out surveys like the census, and other such as market researchers and election pollsters to find out how people intend to vote. Sociologists rarely have the time or funding to complete large scale surveys of the entire population, so they instead opt for a smaller group known as a sample . To achieve a representative sample, all the relevant characteristics of the whole group must be included (survey population). For example, to get the voting intentions of women aged 30-40 in the UK, one woman aged in this range could be selected from every postcode in the UK, then the results of the study could be generalised to the wider population. It is very important for a sample to be representative , otherwise generali...